The sales funnel illustrates the steps buyers will take to buy your good or service. Funnel builders claim that by analysing your sales funnel, you can learn where it succeeds and where it fails. Additionally, it will assist you in locating the gaps in the various stages of your sales funnel.

Knowing your sales funnel will enable you to control how prospects proceed through it and whether they make a purchase. As a result, you can invest in marketing initiatives that draw in more prospects, create more pertinent messaging for each stage of the sales funnel, and increase the number of prospects who become paying customers. It will also give you insight into what customers are thinking and doing at each stage of the sales funnel.