Colortree is a brand which I co-founded in 2012.
My diploma project was to give this brand a makeover and create a suitable Identity system.
Company Description
‘ColorTree’ will be the brand of contemporary designed products which will take its inspiration from age old Indian & global traditions, objects and concepts. It will be born out of a desire to refresh and relive various cultures and heritages in a current context.‘ColorTree’ will adapt from the traditional designs to create products that are sophisticated and distinctly contemporary. The brand will evolve a new aesthetic that is indigenous as well as modern. ColorTree will focus on fashion and lifestyle merchandise.
Branding Process
http://colortreebrandbuilding.tumblr.com/