Still life & food photographer, Joyce Ouderkerk Pool and I worked together frequently.
She needed a new promotional series, so copywriter, Carla Hardaway and I went to discuss it with her at lunch.
During our meal she told the most enchanting stories about her life.
We decided those stories would make a great campaign for her.
Boy, were we right. Along with more bookings, people actually called to be put on her mailing list.
