Identity for foreign language school "ABC"
About ABC
ABC is a foreign language school that has been existing offline for a long time. The main specialization of ABC school is preparing students for international certification exams, the entrance to educational institutions in Cyprus, and organizing group trips to international language camps. The school plans to create convenient online courses for children, adults, and tutors.
Just because of these plans for online expansion, development, and changes in the activities of the company, there was a need to rebrand and create a new logo and identity of the school.
Our goal
Create a Visual Identity. The main message of the new visual is related to organizing visits to language speaking clubs, camps for children and adults, and overcoming the language barrier.
Concept
To show everyone that English speaking is easy, we even made our logo to speak. Speech bubbles are graphic elements that translate the idea that "communication is easy like nothing else." The emphasis of this logo is on verbal communication.
The logo is made in a dynamic, playful, light style. That's why we won't find any boring shapes in the logo. All lines are somewhat chaotic, which shows the fun nature of the logo and distinguishes the brand from the conservative competitor brands.
Slogan
"Everyone can speak" is a short phrase, explaining: we can teach a foreign language to absolutely everyone! Continuing such a tagline can be additional communication, for example: "Everyone can speak, even your dad."
