End-to-end corporate identity: KOI Sushi

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For this client, I created the end-to-end corporate identity of a new brand for a Sushi bar for deliveries, including web, printed media, and social media. I was the creative director and project manager of the entire project end-to-end. I came up with the name of the brand (KOI sushi), and also I created the logo and the corporate identity for this brand. For the logo, I had several proposals for the brand name, and my customer chose KOI sushi. Creating the logo involved extensive research on the current trends in logo design. I worked with the client, and based on my findings and with customer approval, I designed business cards, two different menus, a brochure-style menu, stickers, vouchers, flyers/leaflets, web banners, carousel banners. I was responsible for choosing a print house, with which I then coordinated to produce all printed materials. In addition to printed materials, I was fully accountable for creating the visuals and structure of the website (koisushi.bg), planned and coordinated all photo sessions with a food photographer, and coordinated with the webmaster. I ensured that my design was modern and could be easily extended for future iterations of this brand.
Working on this project enabled me to dive deeper into my creative passion and allowed me to test my skills as a project manager. Overall, it was an excellent experience for me to create every component of this project.