PRIOR Corporate Identity

The Client

PRIOR is a corporation that provides all-in-one consulting services. It has established affiliates in various fields ranging from tax to law, patent, appraisal, labor, accounting, real estate brokerage, IT, and entertainment. It provides customized consulting services according to the customer's situation to increase profits and form a comprehensive network-based on professionalism, promptness, and reliability to provide a one-stop service that meets customer needs.

The Objective

For PRIOR's CI, we wanted to develop a premium corporate name that is intuitive and implies business values and a corporate identity that builds up an integrated visual system. We aimed to break away from the existing petty image of a tax firm and construct a systematic, comprehensive network with a design that represents a sophisticated and premium image considering the idea of a professional company.

The Solution

The company's name was developed intuitively and simply with the sense of duty of Prior, which puts customers first, based on the word, prior, derived from priority. We created the logo by incorporating modern sophistication into professional and classic sensibility, delivering the premium tone intuitively. We developed the graphic motif where a simple line rises vertically, based on a dynamic graph that expresses a business growth profit. The motif, visualizing the rising trend of the chart, can be flexibly applied to various digital and print media to create a premium and professional mood. PRIOR's CI provides an experience that enhances the customer's prestige with a consistent tone and manners, and identity system.

Graphic Motif

Inspired by the Growth Revenue Chart that represents the company's growth potential, the graphic motif was developed concisely with minimal lines. By visualizing accurate and systematic IT technology, we build a reliable mood with a flexible motif that can express the various subsidiaries of Prior.

UX & UI

The website is concisely arranged based on the GRID SYSTEM, and PRIOR's professional tax service and sensuous language are expressed easily and concisely according to the consumer's point of view, thereby establishing PRIOR's own brand identity. Navy and cool gray colors are used as main colors to highlight a professional and systematic image, and blue tone images are used to represent a unified premium tax firm. By composing a simple and intuitive menu, the user's accessibility is improved, and the information that is important to clients is arranged in a systematic layout that is easy to see at a glance and delivered concisely and clearly.