1993-The first clickable advertisement went live. A couple of these were purchased by the online publication HotWired in order to promote the publication and boost subscriptions. The move to digital marketing era started at that point. The development of digital marketing was well underway in 1994 thanks to the introduction of new technology and the birth of Yahoo! In its first year of operation, Yahoo received roughly a million hits, which caused business owners and marketers to reconsider their stance toward digital marketing. They started optimising their website to meet search engine standards.
1994-Lou Montulli created cookies, which are little data packets that are stored on your computer by the web server as you explore a website. They're used to access websites and have the ability to monitor your activities, including the websites you visit and the things you do. Businesses could use this information to offer you deals that are specifically tailored to your interests.
1996-Like Alexa, LookSmart, and HotBot, new search engines and tools have been introduced.
1998-was the year that Yahoo's web search, Google's big brother, and Microsoft's MSN search engine all debuted.
1999-In terms of the history of digital marketing, this year was highly important since web 2.0 was introduced, allowing users to upload and share material rather than just consume it. Users were now active participants rather than passive ones. This served as the basis for broad sharing, social media websites, and similar things. During this time, websites like Wikipedia, Facebook, and blog sites all arose.
2000-Concerns about how computers would react to the Y2K crisis, or the date change at the start of the millennium, were widespread. Many of the smaller search engines disappeared after a crash, allowing the giants to firmly cement their control.
2002-In order to help employers identify competent candidates, LinkedIn, a professional social media platform, was introduced.
2003-The first social networking website to go live was MySpace, which was followed by Orkut and then Facebook. Businesses started paying close attention and recognising the opportunities that these platforms offered them. In a matter of minutes or even seconds, and for a very little cost, they could reach thousands of users. A new era in business began when businesses started aggressively marketing their goods and services on these platforms.
2004-Internet advertising generated approximately $3 billion in revenue in the United States alone. The globe was informed that the digital marketing sector was not only established but also making a permanent presence felt.
2005-saw the creation of YouTube, a video-sharing website with millions of users and subscribers today.
2006-search engine traffic reached approximately 6.5 billion in just one month this year, which is a sharp increase. Live Search was introduced by Microsoft in place of MSN in an effort to compete with Google and Yahoo. Twitter was also introduced this year, and split testing in marketing began to take off. Over 10 million USD in e-commerce sales were made by Amazon.
2007-was the year that both the microblogging site Tumblr and the streaming service Hulu went live.
2008-saw China surpass the US to become the nation with the highest percentage of internet users. Spotify, a music-sharing website, was introduced this year.
2009-With the introduction of Google Instant, consumers may now access real-time search engine results.
2010-WhatsApp, a messaging app for smartphones, was introduced this year. With "WhatsApp Business" accounts, this app now provides businesses with a number of options to market their goods and services.
2011-In particular among the younger age, web use surpassed TV viewing, and Google Plus and Google Panda were introduced.
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