The entire branding system was enhanced and born from just the wordmark logo asset and its primary colors (Dark Blue and Rose Red) with the loose notion of "superheroes".
A primary concern laid out early on was capturing the spirit and genuine fun of comics and comic shops without the stock graphic garishness and clip art aesthetic of typical superhero usage in marketing materials.
Proxi was created. I then went on to design a unique logo mark for simpler expression as well as a chibi extension of the mascot character for alternative use cases, known as Mini-Proxi.
Creative Direction / Illustration / Design: Devin Finch
Web Development on website: Aleberry Design
Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Clip Studio Pro.
