BRANDING & VISUAL IDENTITY
Lauduz is a health technology company, with the objective of providing more complete and accessible teleconsultations. Our challenge for the project was to branch the essence of the brand into a technological but human identity.
A world where intelligence is in favor of being, leaving the common, rational standards and their cold environments, our Brand brings warmth and welcome wherever it is inserted.
The first step of the solution found for the Brand was the creation of a logo with its own typography. of being essentially a technological typology and that marks its brand of finishes to guarantee the values of connection and proximity.
With this, exclusive, modern and efficient symbols, their characteristics and details extend throughout the visual identity, presenting an identification and reinforcing its identification.
