Mohi Hassan's profile

RENÉE Premium Water




RENÉE means reborn, the French name personifies the notion of rebirth. Through eco-friendly technology, Renée revived life by converting atmospheric air into pure water, a process that mirrors nature's condensation.

The main goal was to create a brand identity that reflects sustainability and stability. Through the concept of pure infinity water, we crafted a brandmark shaped from water and air alchemy symbols that mixed to appear like an infinity mark.

The brand mark may appear to look like an hourglass or a pyramid, a symbol that indirectly represents the company's origins in Egypt.

A different, elegant and simple bottle has been designed to give the desired impression of a luxurious look and feel.






The process of creating a visual brand identity and unique bottle design for RENÉE took more than nine months to complete. After launching, RENÉE quickly gained recognition and success in the market.

It can now be found in prestigious restaurants, resorts, and hotels in Egypt and the UAE.
In the Egypt market, it has become a top choice among luxury sustainability water products.

The brand is also available on most delivery applications in Egypt. These results speak to the success of our efforts to create a professional and memorable brand image, as well as the appeal of the brand's innovative and eco-friendly approach to water production.

We are proud to have contributed to RENÉE's success.






THANK YOU FOR WACHING!



Art Direction, Branding, Bottel Concept, Bottel Design and Outer Cases Design By Mohi Hassan
Bottel Photoshoot By Amr El Saadany, CFF Agency
Model Zenab Azzam


RENÉE Premium Water
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RENÉE Premium Water

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