Ever wonder what it would be like to witness the end of the world?
The goal for this project was to design an invitation package for a predicted apocalyptic event, consisting of an invitation, reply card, postage stamp set, and other collateral. I designed an invitation for the celebration of the epic heat death of the world, which is the point at which entropy gradually progresses until everything maximizes at a uniform temperature. Once heat can no longer be converted into useful work, the universe has effectively concluded.
I chose to do this project in a steampunk style, given the subgenre's emphasis on industrialism. I liked the idea of a fantasy world so reliant on engineering and scientific development slowly coming to a stop, its inevitable end measured by the gradual decay of its inventions. I am also very partial to Victorian-era aesthetics, which I did my best to emulate in my artwork.
Above: the front and back of the main invitation.
Below: the front and back of the reply card.
Below: mockups of the stamp set.
Art Direction: Rodd Whitney
Duration: Spring 2022
