Juniver is the first evidence-based option to curb binge-eating and bulimia — available anytime, anywhere.
RESHAPING OUR RECOVERY AND RELATIONSHIPS WITH EATING DISORDERS
Juniver knows that there are no straight lines to recovery. We wanted to emulate a brand as thoughtful, compassionate, and patient as they are. We created a gentle voice with an optimistic, supportive graphic language for Juniver to recognize progress over perfection in their users’ journeys. After all, your journey is yours. You can now shape a path that feels like you.
GRAPHIC LANGUAGE
Our main identifier of the brand is our painterly path language. We utilize an artistic stroke system that embodies elements of time, community, milestones, and the overall journey through eating disorders.
TYPOGRAPHY TREATMENT
Our messaging treatments are inspired by the ebb and flow of people’s individual journeys. The separation of words mirrors the natural fluidity in speech.
TONE OF VOICE
Juniver’s tone of voice has to do two things: create an invitation for hope in category that hadn’t seen change or innovation and lead with tough love, as overcoming an eating disorder is no easy feat. We landed in a place that mixed compassion with realness to deliver a credible path forward.
FEATURES
PARTNERSHIPS
Emilie Faure, Founder
Helena Pilih, Product Lead
Helena Pilih, Product Lead
YUNG TEAM
Brandi Steele, Design
Devon Stern, Design
Melody Yung, Creative Direction
Michael Quinn, Strategy
Sarah duRivage-Jacobs, Copy
Shea Sjoberg, Design
Devon Stern, Design
Melody Yung, Creative Direction
Michael Quinn, Strategy
Sarah duRivage-Jacobs, Copy
Shea Sjoberg, Design
WHAT WE DID
Positioning
Brand identity system
Tone of voice
Website design
App UI
Animation
Social media templates
Design guidelines
Positioning
Brand identity system
Tone of voice
Website design
App UI
Animation
Social media templates
Design guidelines
