Lucidez - Happyness | Spring/Summer 2022

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Happyness | Spring/Summer 2022

Brand: Lucidez Brasil

I worked with Lucidez as a Marketing Coordinator and this project was the second collection I was able to work on with Lucidez. I followed it until its pre-launch. As in the first one, I also defined and executed strategies for the brand’s social networks and media and was responsible for briefing and coordinating the brand's third-party content agency. I planned and monitored the campaign and lookbook shootings by also deciding, contacting, and finance managing all the photoshoot and team employees (location, models, photographer, makeup artist, stylist...).

Here you can see some of the work I did along with this project.