VIA DOLOROSA is a vintage brand that offers an endless variety of unique and authentic pieces from vintage collections of fashion houses.
VINTAGE IS MY RELIGION
The concept of the brand is built around religious themes, because VIA DOLOROSA is the name of the street in the Old city of Jerusalem. According to Christian tradition, Jesus Christ’s crucifixion path ran there. However, VIA DOLOROSA vintage is a new interpretation of this name, it’s more modern and conceptual. The brand combines "faith in vintage" and high fashion, implementing communication at the junction of religion and fashion.
Creative elements and details with a tinge of humor reflect the religious theme as well. For example, along with the order you get a magazine cover with the Young Pope, we also created a vintage newspaper with fashion news, and social media layouts look just like retro magazine covers and vinyl records.
The logo consists of thin lines resembling rose stems with distinctive thorns.
The graphic sign represents a rose, as ‘rosa’ is part of the brand name. All elements of the corporate identity are logically connected and harmoniously complement each other.
