Discovery Channel Rebrand

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This 4 week long project was aimed at accomplishing a complete logo rebrand for the Discovery Channel. Through this project, I aimed to design a logo that would work for TV, digital and mobile applications. Through animation, I have created a logo that fits the Discovery ethos of looking professional, sleek, minimal yet still showcasing an element of fun-loving that the Discovery Channel highlights.

Logo Ideation

To begin, I created a series of logo experiments that would look sleek and minimal while showing fun animations.

Background Sketches

I wanted to base my idea for my animations around a blue-print design. The blue-print conveys the idea of development, learning and discovery and does so in a manner that looks highly professional.

To begin, I began my sketching out blue-print designs in Illustrator

Animated Logos

Building from the previous sketches, I began to animate my logos. The logo is broken down into "Stings". These are individually suited to TV shows that Discovery showcases.

Sting 1: Focusing on Discovery Channels Car shows. Filmed in Cape Town by Adam Miemiec and Tristan Schafer.

Sting 2: Focusing on Discovery Channels Global culture that highlights various cultures and the wonder of these cultures. Filmed in Joburg by Adam Miemiec

Sting 3: Focusing on Discovery Channels urban TV shows. This is stock video licensed from ArtGrid

Sting 4: Focusing on Discovery Channels open water TV shows such as Shark Week and Capsized. Filmed in Cape Town by Adam Miemiec and Tristan Schafer

Colour Grading

These stings have been expertly colour graded from 8-bit LOG footage to REC.709. Examples are shown