Pizza Mind, a brand identity pet project done for a fictional experimental pizzeria. I used a rejected logo concept done for a different brand and created this brand identity. The brand would offer pizzas with unique, unconventional ingredients flavours and combinations.
The logo has a cheesy effect with soft rounded edges and lines to emphasize the appearance of a pizza. The sub-mark has a man's outline with pizza in his head with some magical toppings on it. He holds a chef's kiss pose.
The colours are bright, dynamic and youthful. Elements such as grid lines, free flowing line art represent the experimental nature of the products.
There are three types of product packaging- for whole pizzas, single slice, and a take away cup for beverages. Each have elements representing the product.
