Begining designs to my thesis project.
Horror movie posters and horror branding has become increasingly tacky during the 21st century. Most horror design elements consist of crackled fonts, blood splatter, or heavily photoshoped images. With my thesis I want to be able to convey a feeling of fear while not resorting to typical horror design style. My thesis looks closely at common fears against people such as dogs, air planes, tunnels, bridges, crowds, ect. I want my project to show that modern design can be used effectively in the horror genre. My project’s target audience are horror enthusiasts between the ages of 18 and 30, both male and female. The festival would be named After Dark Film Festival, or A.D Film Festival for short. The branding will consist of combing modern typography with collaged vintage photos and graphic elements. Primary typography would be a bold condensed font.