Non-commercial project, School Assignment.
Gotham Typeface Motion Graphic
This is a Narrative Motion Graphics Project which requires me to introduce a typographer and typeface. My selected typographer, Tobias Frere-John is a United States type designer, born in 1970 in New York City.
He operates the company Frere-Jones Type and has created a lot of notable work such as Whitney and Archer. One of the well-known sans-serif typefaces, Gotham was introduced in this motion graphic project.
Research on Gotham typeface Anatomy.
My art direction for this project was more on using vector graphics with smooth animation to create dynamic and engaging visuals for the audiences. I was enjoying creating the visual graphics in Adobe Illustrator, as well as animating them using Adobe After Effect.
Hope you guys enjoy watching the video, Thanks!
Motion Graphics that introduces the typeface, GOTHAM.
STORYBOARD
Do check out another project in my profile too! Thanks a lot!
