Lilbee: Lazy Romantic and Dry Rose Coffee Packaging

LilBee's brand manager first studied in Canada. Since then, she has come into contact with coffee and liked coffee. Gradually, she has become a heavy coffee user and is determined to own her own coffee shop. Start as an apprentice and learn how to bake coffee beans, extract coffee and make different kinds of coffee from the baristas. In order to bring high-quality coffee closer to everyone, the manager chose to return to China and start a business with her husband, mainly creating a "slow coffee" scene and coffee takeout.

Whether you are depressed or confused, LilBee will be the sweeper of your bad mood, sweeping away the dust of the journey and the depression of life for you, warming your tired body and mind with a cup of coffee, and being lazy in tranquility and ease. What LilBee wants to bring to every consumer is not only mellow coffee and delicious bread, but also a quiet freedom to put aside unconscious desires and unthinking ambitions.

In order to create a lazy atmosphere, we specially use low saturation colors in the whole brand design, such as very comfortable dry rose pink and lazy gray, so that this cup of coffee can add a bit of laziness, so that drinkers can get a nap to escape from pressure temporarily.

Walking on the street, the eye-catching signs have only a few fonts, which are unified and boring. In order to jump out of this framework, we use handwriting. The floral graphics are derived from the handwriting of the English letter "LilBee", which combines romantic stretch and modernity. The patterns can adapt to different product packages by zooming in and out and tiling, combined with the superposition of words to create an overall brand image.

In order to make the packaging harmless, pollution-free and renewable, try to choose biodegradable materials, such as paper cups, paper straws, paper packaging bags, paper packaging boxes, and greatly reduce the use of plastic packaging. Faced with the situation that plastic packaging has to be used, the form that can be reused is adopted uniformly. For example, the packaging bag with sealing strip not only meets the preservation of coffee beans, but also facilitates the recycling of consumers; There are also beautifully designed handbags, which can not only hold various coffee products in the first consumption, but also continue to accompany consumers in the distant future.