STITCHED
Designed a brand identity design for STITCHED, a fashion brand based on workwear. All of their products are made of nylon and canvas. STITCHED offers high-quality products through its production facility and makes a product with the idea of expressing the essence of workers.
Symbol expresses the word ‘stitch’ meaning itself by constructing a horizontal line that penetrates three diagonal lines. Negative space on the second and third diagonal lines makes the graphic more dynamic. Simple and clear-cut concepts and expressions that appear in symbol design are repeated in logotype design also.
