The mission was to develop a visual identity for an amazing place that had a really unique location in New Cairo.

It was important for us to emphasize both the value of the location and the place itself by enriching and engaging the human experience.
An experience full of beautiful memories and happy feelings that you and your family

will live there.

Vertex typically means a corner or a point where lines meet.

For example a square has four corners, each is called a vertex. 

Due to the importance of the location of the mall, which is at the meeting point of the Suez Road with the Ring Road, Which is easily accessible and feels it's around the corner

That’s where the inspiration came from, everything is around the corner.
The concept serves every aspect the mall offers.
Location is around the corner, Happiness is around the corner.