Tualatin Valley Alpaca Ranch Map
1,000 printed in May 2022
The new CEO of the visitor association wanted to feature warm-and-fuzzy feel-good attractions that differentiated the region in terms of tourist destinations. As Oregon’s Tualatin Valley is home to several alpaca farms, the sheer number of requests from visitors wanting info about alpaca farms alpacas demonstrated that they are a solid tourist draw for the area. Led design of a rack card featuring alpaca-related activities and destinations. The guide features a map with 4 alpaca farms which people can visit for hands-on fun and crafts. The back page gives a brief introduction of alpaca country and a list of the farms with contact information to plan a trip. Because of the popularity of alpaca farms and their activities, visitor demand for this map has made it a frequently-requested brochure.
Tie-In Project:
• A digital alpaca ranch map is available on tualatinvalley.org, that includes hyperlinks to all the alpaca ranches websites.
Tualatin Valley Tourism Map
20,000 printed in November 2022
The second-most requested item from visitors, locals and, local hotels, Tualatin Valley Tourism map was designed to pinpoint all available local activities. I revamped this map to provide better directions, improved attraction descriptions, and included new ones being added. I designed the map so it would fit into a rack card stand when folded, but also be available in a pad which has 50 maps (not folded) that can be torn off. The tear sheet version is popular with the hotels and wineries to provide more precise directions to visitors and to show proximity to Portland.
Tualatin Valley Ale Trail Passport
29 pages - 20,000 printed in September 2021
Took proposed new ale trail concept promoting local craft brewing industry and built out idea into 20+ page guide featuring 22 craft beer breweries aimed at familiarizing visitors with local breweries. Brochure provided location map, brief description of each brewery, and available types of beer. Incorporated individual brewery content and design elements to provide consistent formatting. Designed logo and brand, and created passport page that further extended the usefulness of brochure by allowing participants to note beers they liked and track beer varieties provided in tasting flights. Passport has become highly popular with visitors as well as breweries, and is a frequently-requested collateral item.
Tie-In Project:
• A digital passport is available on tualatinvalley.org, that includes hyperlinks to all the breweries websites.
• Created brochure holder with ale trail branding which was supplied to each brewery to promote cross-marketing while properly displaying passport.
• Posters were made for breweries to advertise. Included a QR code that linked to ale trail passport webpage & social media hashtags.
• Coasters were supplied to breweries for advertising use, and incorporated ale trail URL and social media hashtags.
• A custom ale trail passport-branded envelope was used to mail out passports ordered on-line.
Self-inking rubber stamp with the ale trail logo were supplied to each brewery.
• Self-inking rubber stamp with the ale trail logo were supplied to each brewery.
Tualatin Valley Wine Guide
44 pages - 20,000 printed in January 2021
Designed and executed a new wine guide highlighting 27 estate vineyard wineries and 9 wine tasting rooms which reflect the area’s boom in vintners. Guide offers first-ever brief description of each location including winery description, wine varietals offered, as well an option to add tasting notes. Brochure has helped educate visitors on the wide array of available wine types beyond just Pinot Noir. Because wineries are central to the marketing of Washington County (closest wine country to Portland, Oregon), the brochure is also is one of the critical marketing tools used to inspire visitors to travel to the Tualatin Valley.
Tie-In Project:
• A digital wine guide is available on tualatinvalley.org, that includes hyperlinks to all the wineries websites.
Tualatin Valley Visitor Guide
92 pages - 20,000 printed in August 2022
This high-demand guide is the centerpiece fulfillment item promoting the county as a destination for visitors and is distributed across Oregon at 8 staffed travel information centers at key entry points throughout the state, as well as in local chambers of commerce and visitor bureaus. Featuring all tourism-related things to do, this guide showcases local makers, breweries, wineries, shopping, coffee houses, hotels, and outdoor recreation and makes a compelling reason for a visitor to stay in the area. The guide has been incredibility popular with visitors and often needs to be replenished at visitor centers and hotels with rack card displays in Oregon. The heavy use of compelling images and well-written text have earned this publication rave reviews from partners and visitors alike.
Tie-In Project:
• A digital visitor guide is available on tualatinvalley.org, that includes hyperlinks to all the attractions websites.
Timbers Army - North End Noise Zine Issue
24 pages - 5,000 printed in 2019
I spring-boarded my fan status of the Portland Timbers MLS club and involvement in the Timbers Army to design a coloring page of the Portland Timbers mascot (Timber Joey) for Issue Number 2. I worked in collaboration with other volunteer writers and artists that are supporters of Booked! A 107ist Library. For each purchase of this magazine, $1 is donated to the Gisele Currier Scholarship Fund.
Oregon’s Washington County Nature Passport
44 pages - 10,000 printed in June 2016
After our marketing team identified that nature tourism is an important market segment for county, based on all natural areas that were prime tourist attractions, I designed a nature passport featuring the parks and wetlands in Washington County / Tualatin Valley. This pocket-sized passport featured a description, amenities, trivia, and initially, a passport stamp from the participating parks. Unfortunately, as many parks were not staffed, I created a fix that solved the stamp problem by creating a blank page for making a tree bark or leaf rubbing instead. This required working closely with our printer to research the right paper to be used in the brochure interior. The brochure has been a hit, and has gone through multiple reprints to keep up with demand as visitors used the guide to explore the parks listed.
Blue Man Group Press Kit
I designed first-ever professional press kit for the marketing department in response to the rising status and popularity of this global franchise. The kit included press clippings and a Blue Man Group one-sheet biography. Integrating unusual and colorful images, I designed the folder to hold a business card and DVD while making it a more compelling and on-brand piece. Additionally, I concepted the custom pockets to capture the aquatic flow of the paint, which has attracted praise from the marketing department as well as media representatives.
