Discovery Channel Rebrand
Discovery is a leader in real life entertainment on a global scale, providing devoted viewers with inspiring, educational, and entertaining material. Every year, Discovery airs more than 8,000 hours of original programming in a variety of well adored content categories. The Discovery Channel “offers viewers the best quality nonfiction material that not only entertains and engages, but also enlightens, educates, and motivates good action,” This project is for educational purposes and only experimental and does not reflect the selected brand.
The Logo
I have chosen to design something simplistic which makes for a good logo for the viewers to remember, it is a very sleek and bold logo that stands out, I have chosen to use the typeface Helvetica as I really like the curves this typeface holds especially with the R. The light bulb is the main focus of this logo, replacing the O in discovery, but it is placed in such a way that the legibility of the word is still there and the viewer can still easily read it as discovery. The light bulb represents insight, ideas, brilliance and something new.
Idents, Taglines and Schedule Filler
Within my idents all video footage was taken by me, it is all original footage besides ident 4, that footage is stock footage. The concept behind these idents is to create a sense of calmness, peace and interest, it is meant to draw the viewers attention to it, by incorporation colour. The footage remains somewhat abstract and something rare that viewers don’t normally see on a day to day basis, thus making the idents that much more interesting and making the brand identity stand out better than any other
Ident 1
Ident 2
Ident 3
Ident 4
Ticker Tape
Schedule Filler
Compilation Video
App User Interface
I have decided to go for something simple and effective, to stay in-line with my logo design and most importantly the brand identity of discovery. The mobile page I have done is the home page. It is a simple and easy to use UI system that has all the essentials that a Discovery viewer will need right upfront and ready for them to use. The final is displayed above it is a sleek looking app and displays Discovery channels brand identity well.
