在新时代，5G的到来使得每个领域各自又有了新的扩张版图。流量是时代之王，越早把公有领域的流量变成自己的私有领域流量，就越早能抓住红利。那么当时代不断前进，也需要有适应新环境的新商业建筑模式。

In 2021, the arrival of the 5G era will surely bring new public domain traffic expansion. Traffic is the king of the era, the earlier the public domain traffic into their own private domain traffic, the earlier the dividend can be grasped. Times keep moving forward, need to adapt to the new environment to produce new business models.

抖音无愧于是这个时代最能吸引流量的地方了。从东方到西方，从老人到小孩，从男人到女人，任何人都可以在这里找到他所感兴趣的东西，找到自己兴趣的圈子。而抖音视频的发布流程，从他的审核机制，他的视频推广流程，抖音在无时无刻的把人们贴上一个一个可以量化的标签。把人们划分到不同的社区中去。早期的商业模式从不产生社会交流，到出现VIP，也都在暗示着最后形成社区经济的大趋势。

Jitterbug deserves to be the most traffic attracting place of this era. From the East to the West, from the elderly to the children, from men to women, anyone can find something of interest to him here and find his circle of interest. And the process of posting Jitterbug videos, from his review mechanism to his video promotion process, Jitterbug is constantly labelling people with one quantifiable label after another. Dividing people into different communities. The early business models that went from not generating social exchanges to the emergence of VIPs are also hinting at the general trend of eventually forming a community economy.

而如今线上流量增速放缓，线下固定店铺获客成本上升。实体快闪店成为更划算的获客渠道。随着电子商务的发展，消费者更多的是去享受购物体验而不是购买商品（感受社群的交流）。如今，品牌需要提升线下的消费者认知度和高效的获客能力。快闪店兼具渠道属性和媒体属性。快闪店的门店进入率、购买率和传播率更高。所以现在商业模式急需转变，跟上这个日新月异的消费时代，和消费观念。

Nowadays, the growth of online traffic is slowing down and the cost of acquiring customers from offline fixed shops is rising. Physical flash shops have become a more cost effective way to gain customers. With the development of e-commerce, consumers are more likely to enjoy the shopping experience rather than buying goods (and feel the community interaction). Nowadays, brands need to improve their offline consumer awareness and efficient customer acquisition capabilities. Flash shops have both channel and media properties. Flash shops have higher shop entry, purchase and communication rates.This is why there is an urgent need to change the business model to keep up with this ever-changing consumer era, and consumer mindset.

商店成为分销渠道和媒体的结合。它们不再只是销售商品的渠道，而是体验和获取客户的入口。快闪店创造的内容不仅注重商品销售的利润点，更注重创造体验环境，占领用户的心。所以我将选址置于广州的商务中心，并且位于城市的中心发展轴线。

Shops become a combination of distribution channel and media. They are no longer just a channel to sell goods, but a portal to experience and acquire customers. Flash shops create content that focuses not only on the profit point of merchandising, but also on creating an experiential environment that captures the hearts and minds of users. That's why I chose the location in the business centre of Guangzhou and in the central development axis of the city.

而顾客，消费者和商铺组成了三角之间的利益共和体，他们围绕着一种隐形的社交货币相互捆绑。而我决定将这种“货币”现实话，使其成为一种可以在游戏中消费兑换的物资。场地主办方通过分配货币给主播，主播在通过奖励使得客户获取货币，而客户又可以通过场地主办方去将货币经行兑换，这一套循环下来以后，货币的实体化将三者之间的关系量化，场地主办方也可以通过货币的多少去给主播经行准确的推广。

The customer, the consumer and the shop form a triangular republic of interests that are bound to each other around an invisible social currency. I decided to make this 'currency' realistic by making it a material that can be spent and exchanged in the game. The venue organiser distributes the currency to the hosts, who in turn rewards their customers with the currency, which they can exchange through the venue organiser.

视频艺术是景观，它通过少数人的表演巧妙地影响观众的判断价值。广告通过明星（少数人）在电视、手机等媒体上的表演（无形的控制）告知其产品的价值（迷惑观众）。这种虚拟景观已经取代并超越了真实，它比真实更真实，具有 "超越真实 "的性质。因此，谁控制了景观，谁就控制了现实。这种 "景观社会 "的构建已经成为资本主义经济发展的内在逻辑，所以在我看来，它已经形成了一个网络乌托邦(heterotopia)。

Video art is the landscape, which subtly influences the value of the viewer's judgement through the performances of a few people. Advertising informs the value of its products (confuses the viewer) through the performances (invisible control) of stars (a few) on television, mobile phones and other media. This virtual landscape has replaced and transcended the real; it is more real than the real and has a 'beyond the real' nature. Thus, whoever controls the landscape controls reality. This construction of a "landscape society" has become the internal logic of capitalist economic development, so that in my opinion it has formed a cyber utopia (heterotopia).

所以为了打破形象语言所控制的语言和思维模式，我们应该形成自己的无序的聚集地，打破信息茧房。随着科学技术的发展，这种语言的拓展发展是不可阻挡的，线下的商业模式也应该有所创新。乌托邦虽然怪诞，但却是世界上不存在的地方，而异托邦则是在强调世界上真正存在的东西。异托邦的创造是在世界的现实空间文化中进行的，但它是虚拟的不连续的，这也是反映了Tiktok的本质。这个Tiktok的快闪店这就像一个流动的品牌店，那里总是有络绎不绝的买卖的人，永远年轻的品牌在那里出现，一个产品孵化器。它是顾客发现自己欲望、寻求真实自我的启蒙之地。

So in order to break the language and thought patterns controlled by figurative language, we should form our own unstructured gathering place and break the information cocoon. With the development of science and technology, the development of this language expansion is unstoppable, and offline business models should be innovative. Utopia, although grotesque, is a place in the world that does not exist, while heterotopia is highlighting what really exists in the world. Heterotopia is created in the real space culture of the world, but it is virtual discontinuity, which is reflective of the nature of Tiktok. This Tiktok flash shop this is like a mobile brand shop where there is always a steady stream of people buying and selling, where perpetually young brands emerge, a product incubator. It is a place of enlightenment for customers to discover their desires and seek their true selves.

而商铺之间的优胜劣汰让每个时间段都有最受欢迎的商店，这也让不同的行业有了平等的竞争。每个人被曝光的机会都是一样的，每天都有爆发的可能。在一个2000*2000的空间中商家们大声吆喝，而这个空间单元体的多种组合形式，也可以满足不同品牌的需求，在有限的空间内可以随意组合组装，满足品牌所需的表达。

And the superiority of the shops over each other allows for the most popular shops at every time of day, which gives equal competition to different sectors. Everyone has the same chance of being exposed, with the potential to explode every day. Merchants shout loudly in a 2,000*2,000 space, and the multiple combinations of this spatial unit can meet the needs of different brands, which can be assembled in any combination to meet the desired expression of the brand in a limited space.

在移动互联网时代，人是一切的中心，人与物的连接产生了大量的 "关系"，我们消费的驱动力已经从流量转化为相互之间彼此的关系。今天，我们的顾客是更加社会化的用户，社区是一种基于价值观的情感连接，社区的粘性也会更强。

In the era of the mobile Internet, people are the center of everything, and the connection between people and things has produced a large number of "relationships", which has transformed the driving force of our business from traffic to relationships. Today, our users are social users, and community is a kind of emotional connection based on values, which is stronger and stickier.