Optimal Concept
Bronze Award (Marketing Appeal) in World-star Student Packaging
3rd prize in Arab Star-pack
- Optimal is a known brand for baby products and as many other baby products has a line for children plasters that are hard to use by a child and visually commercial. Therefore, I decided to create a new easy to use package that children can have daily in their backpacks.
- Structurally, I decided to create a cardboard box that holds inside the plasters in a display format each in its own hole without a seal. The placement of the plasters makes it easy for the child to pull out the plasters and use it while injured.
- Using this package minimizes the process of opening the plaster and the risk of tearing it which makes it extremely easy for the child to use.
- Visually, I created three cute animal characters that grab the attention of kids. The colors used are vibrant orange, blue, and green that are eye catchy. Even the plasters have a pattern of cute animals so that kids enjoy wearing them between their peers.
BLUE
GREEN
ORANGE
