form/counterform
Exploring key aspects of a typeface to discover six
different fonts' personalities and connotation.
Garamond is elegant, historical and smooth. Often used for books or other readable content,
its smooth forms are easy to read and understand.
Bodoni is classy, opulent and elegant. Its curves and varying weight within each
letterform make it a professional yet decorative font.
Rockwell is angular, academic and to-the-point. The slab serifs give bold statements
while its simple forms give a sturdy, readable foundation.
Futura is bold, funky and modern. Its bauhaus style and origin gives it a fun flair despite its sans-serif simplicity.
Helvetica is standard, bold, reliable. One of the most recognizable fonts, its simplicity and
widespread availability makes it a truly universal font for unlimited uses.
Platelet is fun, adventurous, modern. Taking inspiration from 1990s California license plates,
it represents the modern era of type.
