BMWi
Oasis
TBWA Shanghai and MOD Group approached FutureDeluxe to imagine six unique Oasis environments, each one crafted to represent a key part of the BMW i brand. From precision and materiality to speed & passion, each world exists to provide a window into the brand and how it feels to get behind the wheel of a BMW EV.
Visual Theme
BLOOM
Visual Theme
FUTURE
Visual Theme
MIX- MEDIA
Visual Theme
CYCLE
Visual Theme
PASSION
Visual Theme
ELECTRIC
Client – BMW
Agency – TBWA Shanghai
Designed, directed & produced – FutureDeluxe
Creative Director – Ant Baena
Producer – Angel Hu
Art Director – Bryant Nichols
Design & Animation – Bryant Nichols, Garett Gioia, Stefan Kang, Matt Taylor, Gonzalo Miranda
Compositing – Bryant Nichols, Garett Gioia, Stefan Kang, Martin Karlsson
Sound Design – Echolab
Agency – TBWA Shanghai
Designed, directed & produced – FutureDeluxe
Creative Director – Ant Baena
Producer – Angel Hu
Art Director – Bryant Nichols
Design & Animation – Bryant Nichols, Garett Gioia, Stefan Kang, Matt Taylor, Gonzalo Miranda
Compositing – Bryant Nichols, Garett Gioia, Stefan Kang, Martin Karlsson
Sound Design – Echolab
Behance Curator – Martin Cusano