My Credit Controllers
The Cash Cycle
An animation and digital campaign that explains how our clients can help with the collection of unpaid invoices, as well as managing a companies finances as well. Debt collection is certainly not something that people often want to shout about – so the challenge was to craft something that was of a positive tone rather than the preconceived negative ones. We decided to treat the flow of cash much like that of the water cycle, where if it stops flowing it disrupts the entire economic eco system.
The clients loved the initial visuals and idea so much that they decided to imbue their entire visual brand with the work – and so an entire social media package as well as animated website banners and assets was created.
We created a set of social media assets from the animation as well...
