Client:
GW Alumni Association
Project Summary:
The alumni association wanted to send gift boxes to the recent graduating classes of 2020 and '21 to welcome them to the GWAA. Tote bags for the respective class years were included along with other giveaways.
Approach:
To resonate with the students, recognizable GW landmarks (gate, George Washington's statue, etc.) were incorporated into an abstract geometric pattern. The intention was to make something engaging, festive, but sophisticated.
Creative Team:
• Catherine Kalas, Project Manager
• John McGlasson, Art director, designer
Project Details:
• box design
• tote design
