Anghami Inc., a music streaming and entertainment platform in the Middle East and North Africa (MENA) region has unveiled an all-new brand identity to support its next phase of growth.
Marking an exciting new era for the brand, the new identity dropped on March 3rd across digital, social, app stores and the Anghami platform. At the heart of this is its mission to empower Arab youth everywhere to create and connect with the world, carrying the voice of Arabs and projecting it onto the global stage – a galvanising message that is summed up in a new creative campaign that will run in Egypt and the GCC, including KSA and the UAE. With its selling line “Share your voice, the world is listening”, the campaign brings to life the notion that Anghami users and artists are global citizens who are proudly Arabic and ready to make some noise.
THE MOOD BOARD
THE CONCEPT
THE JOURNEY
RENDERS
CENTERPIECE
ENTRANCE ARCH
ENTRANCE ARCH AND BRANDING
ENTRANCE ARCH AND BRANDING
360 CAMERA ACTIVATION IN VINYL PLAYER THEME
DJ BOOTH AREA WITH BOOMBOX AND CASETTE TAPE THEME
SPINING DISK DANCE FLOOR
SPEAKER THEMED STAGE
SPEAKER THEMED STAGE
CLOSE UP ANGLE OF HOST
DETAILS RENDER
DETAILS RENDER
NEON IPOD/MP3 PHOTO OP
NEON RECORDING BOOTH
NEON RECORDING BOOTH
CREATE A PLAYLIST OR REQUEST A SONG TO THE DJ WITH THE LIFE SIZE ANGHAMI APP
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