Background/Challenge: Historically, Blackbaud develops tradeshow graphics and messaging for each individual trade show throughout the year. In 2014, Agency 545 was tasked with creating a more consistent brand experience for tradeshow attendees and presenting Blackbaud as a more casual, less corporate entity.

 

Creative Solution: Combining familiar elements and colors from the Blackbaud logo, Agency 545 created a look and feel that communicated our brand personality. By presenting Blackbaud as casual, yet techie, we were able to create an aspirational, fun, and inviting look that could be used consistently at all tradeshows in 2014.

 

Assets: Swag, shirts, signage, conference booth space