The NBC Nightly News with Brian Williams contacted FONA on Sept. 24, 2013, asking us to share our expertise about health and wellness in the food industry. Corporate Marketing responded quickly to the request by alerting all internal staff of the activity and preparing a complete communications plan.
NBC interviewed our very own Bob Sobel, Vice President Technology & Innovation. They also filmed in our
R & D lab and pilot plant.
R & D lab and pilot plant.
To promote the final video, our communication plan included a mass email, website update, blog post by Sheila Ray, social media updates on Twitter, Linked In, Facebook, Pinterest, Flicker and You Tube, Flavor News (newsletter) promotion.
