Urth Proofing Your Gear
Urth is a community of creators inspired by Earth, and for it.
Their mission is to support the next generation of creators and plant 1 billion trees by 2032.
To create a better future for the planet, and its next inhabitants.
Founded on the principles of sustainability and conscious design, they believe creativity can be a driving force for meaningful change and environmental regeneration.
In their commitment to making a 10x greater positive impact on the planet, they make products using low-impact materials, and plant trees in areas of severe deforestation with every item purchased.
Together, we can create a better future.
Urth was founded in 2014 on a two-year road trip from California to Patagonia — where founders Christian and Chris formed a deeper connection with nature, and met the third founder, Minnie, along the way.
Inspired by the untouched landscapes they journeyed through, they ended their trip with a clear perspective. That they have a direct impact on the environment, and a responsibility to make it positive.
And so Urth was founded as a way to reconnect everyone with their creative nature. Because when you connect with your creativity, you connect with nature. You find your purpose.
I stumbled upon Urth while searching for a variable ND filter for my Lumix G80 and why I chose them over other providers was in part because of their mission. With 8 layer nano-coating, no colour cast, 1 to 8.66 f/stops and a lifetime guarantee, the decision was really quite simple.
Urth makes premium camera accessories that don't cost the Earth. Their range of low-impact camera accessories are made for conscious creators, with a promise to plant 5 trees with every product.
Their Sustainable Camera Bags & Travel Backpacks are made from 70% recycled materials, diverting resources from landfill. Because durability is key to sustainability, their camera backpacks, camera inserts, laptop sleeves and tech organizers feature aluminium hardware and the world's most trusted YKK zips.
I have been impressed by the product I’ve already bought, and the other offerings look equally impressive, and I wanted to bring this company and their products to your attention, because not only are the products of high quality, they have a truly positive why.
check out their story and all of the products they offer.
Let me know if you already use Urth products and what you like, or dislike, about them. by either leaving a comment or you can tweet me @GaryFernon.
Be Creative. Be Inspired. Be You.
