The goal for this project was to conceptualize a benefit concert and design various materials for it. The proposed music festival is centered around rockstar Dominic Fike, with proceeds going to the Prison Policy Initiative. Keeping in mind the feel of his music and the demographics of his audience aided in creating designs that feel accurate and cohesive. The dark colors and textures reflect Fike’s moody style of music. A special album cover was created, as well as social media collateral, a poster, and t-shirt. Geared towards a Gen-Z audience, the design is meant to feel edgy and trendy.
