SCOTT Fabric Deodorizer Package Design System

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SCOTT Fabric Deodorizer Package Design

THE CLIENT

Yuhan-Kimberly Co., Ltd., specializing in household goods, has the image of a ‘good company’ that actively fulfills corporate social responsibility. Yuhan-Kimberly Co., Ltd.'s smart house care brand, Scott, launched a new product line, 'mild and clean fabric deodorizers.' It improves the average standard of living with products that satisfy customers with various fragrances and powerful deodorizing effects and reflect customers needs for fabric deodorizers that are reliable for health and safe ingredients that relieve concerns.

THE OBJECTIVE

To establish a new design system unique to Scott’s fabric deodorizers while maintaining a consistent tone and manner throughout the brand, considering the expansion of Scott’s new lineup, we wanted to deliver a differentiated product concept that fits the 'mild and clean' product image and a premium look and feel for the concept simply and intuitively. It was also essential to ensure that consumers were clearly aware of the product's intended use and to increase positive brand awareness. Furthermore, the biggest goal of the project was to increase the demand for Scott fabric deodorizers as the product for a lifestyle that increases trust in the brand and the satisfaction and quality of life through design.

THE SOLUTION

We focused on designs that maintain Scott’s brand system consistently and highlight its distinct strengths of Scott.

Inspired by how the fabric deodorizer is sprayed, we visualized the product’s use so that consumers can easily recognize it online and offline by using simple and obvious graphic motifs and icons that can intuitively show the product’s use.

Using a white background color matching a minimal and modern package that coincides with the product concept,

we intended to further emphasize the pure and clean feeling. We used various color schemes to emphasize that the product contains the fragrance of natural raw natural materials.

Through a refined package design without unnecessary elements, we have developed an organized packaging system that provides customers with a differentiated new brand experience for good consumption, such as mild and clean products, safe ingredients, and pleasant scents.