Client:
IPCC COP25 Brand Identity
Project Summary:
The Intergovernmental Panel on Climate Change (IPCC) required a cohesive visual look for the presentation materials including digital signage, social media, and stationery representing their involvement at the Madrid conference on the envionmental state of the planet, COP25.
Approach:
The visual identity had to be engaging, energetic, but flexible enough for non-designers to build collateral on their own. The system was designed as a pattern of image containers that could be rearranged based on need. The palette referenced the IPCC brand identity. Imagery was chosen to be aspirational (clear, blue skies and productive fields) as well as to relay the stark reality of environmental neglect (clear cut, burned forests). Open Sans was selected as it is free for use and the client needed the templates to be accessible to multiple groups.
Creative Team:
• Istrico Productions, Project Lead
• John McGlasson, Art director, designer
Project Details:
• digital templates (screens, Power Point)
• stationery
• social media templates
All stock imagery sourced from Upsplash.
Main identity lock-up. Font: Open Sans
Over dark and light backgrounds.
Statistic slate with caption source attribution
Pull quote slate with speaker portrait.
Power Point template slides.
Social media templates.
Stationery templates.
