Car Configurator
App+ Website
The customers should be able to adjust colour, wheels, exterior details, interior details and perhaps accessories on a small and large screen. Essentially, they are just a combination of navigation, iconography, buttons, and real-time 3D previews.
The nature of a configurator usually exists for two reasons:
to inspire customers to explore a product or to help them configure on. Existing products to match their needs.
The former doesn't necessarily matter only for undecided customers and the latter doesn't necessarily serve only customers who have already committed to purchases.
Sometimes customers themselves in between two stages, so although they might not want purchases and items at the beginning of the user journey they might choose to buy them when they start customizing them.
Target User
Whose age is 24+ above
Who loves to get the customize models
Keep updated
Who is looking for an easy and quick way to configure the car.
Who is looking for the best car models and features?
user interactive layouts
Explore the car model
3d immersion
Who wants to explore the model and customize it before purchasing whether on-site or app.
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