With a new director and a new program, the Apollo Theater Siegen is starting the 2022 / 2023 season. The revised visual identity ensures that this renewal is conveyed to the outside world. In a multi-stage redesign process, a visual identity was created that breaks with the existing, but at the same time takes the history of the theater and the region into account. At the center of the visual communication is the newly developed logo. A form-stable sign that replaces the previously used word mark and, as a logo in the best sense, forms the visual anchor of the new communication strategy. The signet is complemented by a clear and detailed typographic system that takes account of the company's multi-layered communication channels.
