The most popular sport in the world attracts a diverse crowd to every game. Their noise, boos and shenanigans create a fever pitch and energetic atmosphere. From the paint job to bumper stickers, your car says a lot about your personality. And since football supporters differ in their behavior as well, we have identified six types of football fans, inspired by our six SUVs' target audience. This exercise has allowed us to create unique scenarios and establish a strong link between football and our SUV line-up.
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Kia X FIFA World Cup Qatar 2022™
Kia X FIFA World Cup Qatar 2022™
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Kia X FIFA World Cup Qatar 2022™
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