The purpose of Huntlete is to promote the athletic hunters incorporating functional training into their practice. The goal of this project was to create a dynamic mark that represented the organic nature of hunting and athletics.

The logo mark was a combination of deer antlers mirroring each other to form the letter 'H' in representation to the name Huntlete. The curve of the antlers act as the stem of the 'H' and each stem acts as a three-dimensional spiral curve turning about an axis on the surface similar to a helix shape.