Sugar Vaults is an independent, Birmingham-based start-up, specialising in unique fragrances across a range of beauty and home products.
Our client asked for a playful identity to reflect the quirky, flavour-inspired fragrances and to appeal to a youthful target audience.
The result is a bright and energetic design, inspired by the act of spraying and spritzing. The chunky custom font achieves an independent charm, whilst the abstract pattern reflects fragrant notes.
