R Ū T A - L I E T U V A
Exclusive Chocolate Collection
When people think of Lithuania it is the old forests what often comes to their mind. This is what set the tone choosing a dark green colour to represent this product line.
Rūta factory was founded in 1913. And thats why design has some vintage spice in it. Similar style was popular more than 100 years ago. It is of course slightly modernised interpretation perfectly that combines vintage elements with modern standards.
A large inscription and a map embedded in the background perfectly communicate the name and shape of Lithuania. It increases the value of the procut as a representative product of the country.
Matte textured paper perfectly reflects naturalness, quality, and gold foil details create an impression of luxury.
A large inscription and a map embedded in the background perfectly communicate the name and shape of Lithuania. It increases the value of the procut as a representative product of the country.
Matte textured paper perfectly reflects naturalness, quality, and gold foil details create an impression of luxury.
Client - Rūta, UAB
Services - Packaging Design
Year - 2022
Year - 2022
Agency - Bold Brands
Strategy & Creative Direction - Motiejus Gaigalas
Head of Design & Design - Vytenis Petrusevičius
Illustration & Graphic Design - Žydrūnas Šlajus
Illustration & Graphic Design - Žydrūnas Šlajus
Photography - Lukas Misiūnas / www.lumis.lt
