La Manufacture takes part to the Milan Design Week for the first time in 2022 with the exhibition 871 days, 50 products, 17 designers and 1 single color: a temporary exhibition conceived by Luca Nichetto hosted by the Museum Poldi Pezzoli
7 days
200 press registered
3000 visitors
My Mission
Create a unique event able to present for the first time the brand La Manufacture to the international design public.
My Tasks
- Event production
- Global Communication Plan
- Daily coordination with the Poldi Pezzoli Team
- 1:1 Relations with La Manufacture Designers to enhance visibility and coordinate communication
- Content strategy for all La Manufacture platforms & channels
- Content production management during the event (video crew + photographers)
- Brand&marketing materials strategy and production in close collaboration with the Creative Agency: exhibition colophon, in town printed advertising, exhibition leaflet, bags, totem, banners, stickers, invites
- Press & PR Strategy and management of the external press agency Strategic Footprints
