Recycle reuses and recycles old bicycles for use as either a refurbished pedal bike or a spin bike to help battle the careless waste we see in the world every single day. Out of the brief, I pulled out key words such as modern, energetic, clean, simple and unique which I wanted to ensure was present in the design.

This logotype features a completely bespoke typeface centred around the capital R which is made to look like a side-on view of a bike pedal. The rest of the typeface fell into place by modelling it on shapes found on bicycles whilst ensuring it complimented the capital R and embodied the key words outlined in the brief. Super happy with the finished piece!