Point-of-sale advertising (or POS) includes “all the means used by a manufacturer or distributor to promote a brand or its products within a store”. The POS can take several forms (small displays, gondola head...)
Objects are often made from printed cardboard and thick paper.
The 3D modeling was carried out on Rhinceros 3D. At first I create all the necessary shapes that make up the object on Rhinoceros 3D and then I apply visuals on these same shapes. Visuals that I previously created on Illustrator.
Here we therefore highlight the Double Serum Eye by Clarins by raising it on a plexiglass pad and placing it in the center of the visual of the pediment. The circular and luminous pattern around the image of the product further accentuates this enhancement and therefore defines it as the star product of the range.
