LOGIC x Apple Music
College Park Album
The long awaited album by the Logic community, College Park, is released this Friday.
After several years of teasing by the artist, I decided to create a campaign concept for this music release.
After several years of teasing by the artist, I decided to create a campaign concept for this music release.
Logic is the ambassador of Apple Music's new project, "Tune2gether",
which aims to bring artists and communities closer to creation.
It's a real mutual aid project,
More details below,
More details below,
Enjoy !
Tune2gether begins with Logic's announcement of the launch of the project, in collaboration with Apple Music.
He invites during the next months his community, the R.A.T.T.P.A.C.K to share on the networks any musical creation,
to create together the next album.
ā”ļø RUNNING ALBUM CREATION
For the pre-release, it's Apple Music's turn to announce the subject,
subtly, putting Logic and the community on stage in the usual form of communication of the brand.
The release has arrived. Logic and Apple Music communicate on their networks.
We can find advertising posters everywhere in the United States, in all geographical universes,
because the master message of the project is the mix of styles, origins, creativities...
š½ FOCUS ON COVER
š AND COLLECTOR EDITION...
Exclusive to the community that participated in the creation of the album
š AND FINALLY !
On the release day, a concert with Logic and all the credited actors is organized
in a stadium in California, broadcasted live on Apple Music.
A collaborative stone, moreover in the discography of a contemporary artist,
for the biggest happiness of his listeners also keen on music and creation.
Stream Logic and happiness on you !
Thanks for watching š„
