The first step in building your business is to establish a relationship with your customers. This means giving them the best possible service, but it also means investing time in understanding their needs and wants. If you want your customers to come back and say "wow," they need to feel like they're getting more than they expected from you.

To begin with, it's important to remember that your customers are people too—so treat them as such. If you see someone at the grocery store who seems like they may need some help, offer to help them out! You can do this by offering advice on how to use the product or even just by being willing to assist them in any way necessary just because you want it for yourself too!

Once you've established this kind of relationship with your customers, it's time to think about all of the ways that you can improve upon what you offer so that they feel valued by your business and want more from it as well!