Background:
Zhivago is an Egyptian brand founded in 2017, specialized in women’s slippers and espadrilles, and recently they launched their bags and kids’ slippers collection. Zhivago are known for their boho-inspired designs and colors and are one of the leading local brands for women footwear.
The Revamp:
Inspired by Zhivago’s brand story, we created a whole revamp for the brand in terms of slogan, branding, and even adding a new member to the family; a brand character; Zhiva.
Zhivago’s new slogan Your Journey of Firsts is inspired by the founders’ journey of creating Zhivago, which is also reflecting how the brand wants to be with their clients in each of their beginnings through wearing their products.
