Beatl-eo-g
defense, why not
beat (n.)
c. 1300, "a beating, whipping; the beating of a drum," from beat (v.). As "throb of the heart" from 1755. The meaning "regular route travelled by someone" is attested from 1731, also "a track made by animals" (1736), from the sense of the "beat" of the feet on the ground (late Old English), or perhaps that in beat the bushes to flush game (c. 1400), or beat the bounds (1560s). It was extended to journalism by 1875.
The musical sense is by 1842, perhaps from the hand motion of the conductor and the notion of "beating the time":


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Beat The Drum
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Beat The Drum

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