Heartgenetics is a digital health company that adds intelligence to genetic data.

KOBU Agency has been working with the Heartgenetics marketing team since the early days of the company, and during 2022, we took the challenge to fully redesign the user interface and user experience of the brand's website. 

The brand evolved over time, changing both its positioning and products, but its website was lacking behind: the navigation experience needed to be fully restructured, the messaging needed adjustments and its digital positioning required reevaluation. 

Heartgenetics's new website showcases a company that has matured its positioning at the intersection of health and technology. Their core products - Preventive Genetics, Cardiovascular Genetics and Pharmacogenomics - now lie at the centre of the brand's messaging.